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What this studio actually does.
Three kinds of decision-work, and one deliberate limit on what we won't take on.
As a branding consultant working small Austin accounts, Tufelan sells three kinds of decision-work: what a business should be called and stand for, what its identity system looks like on paper, and whether its website says what it means and gets out of the way. A brand positioning workshop runs first when a client is unsure what to say; an identity system follows once the language is settled; a website content audit runs whenever the site itself is the problem, whether or not the identity work happened here.
When a client needs an actual website built, Tufelan hands over a finished content and structure document — page by page, with a sitemap — to the client's own developer or a template partner, then reviews the build against that document at agreed milestones. We do not build the site ourselves. That is a narrower service than "we do everything," stated here as a limit, not an apology: a two-person studio that also ran production would either slow down the writing work or do the build badly, and neither is acceptable at our price.
We also do not sell unlimited revisions or an open retainer. Every engagement carries a fixed price band, a fixed number of weeks, and one structured revision round. A second round is billed hourly, and the client hears that rate before the first round starts, not after they've asked for a second. No engagement here has ever run past its quoted weeks without the client agreeing to it first, because the fixed calendar is the whole point of hiring two people instead of a rotating agency team.
