These terms bind a written scope of work, not an open-ended retainer.

These terms take effect on September 14, 2026, and govern every inquiry, working estimate and signed engagement made with Tufelan from that date forward. An engagement signed under an earlier version of this page is still read under the version that was current on the day it was signed; the studio keeps a copy of that version with the client's scope document.

Tufelan is the trading name under which this studio operates, run out of Austin, Texas, and reachable by post at 93 Workshop Way, Apt 3, Austin, Texas 97250, United States. Two people work every account: a senior consultant who runs positioning and naming decisions, and an associate who runs identity systems and website structure. That is the entire roster on any given project. There is no rotating account team behind the two names on a signed scope document, and there will not be one added mid-engagement.

Tufelan sells three kinds of decision-work: positioning and naming, identity systems, and website content and structure. When a client needs an actual website built, Tufelan writes the content and structure document, then hands it to the client's own developer or a template partner and stays on to check the build against that document at agreed milestones. Tufelan does not operate as a web development shop, a print shop or a photography studio, and it will not accept scope mid-engagement that turns it into one. That boundary is stated here, not discovered after a deposit is paid.

Every price band published on tufelan.com, including the numbers the estimator tool on estimate.html prints as you adjust its controls, is a planning range built from engagements of comparable size that Tufelan has already run. It is not an invoice, not a binding quote, and not an offer that becomes a contract simply because a form was filled in. An inquiry becomes a paid engagement only after a short call, a written scope document naming the fixed price, the week count and what is explicitly excluded, and a signature from both sides. Nothing is purchased, checked out or paid for on this website itself.

Every figure on tufelan.com is quoted in US dollars. The rate card set out in full on services.html uses five different bases: a flat fee per engagement for positioning and naming, a base fee plus a per-touchpoint charge for identity systems, a per-page range for website content and structure work with a four-page minimum, a per-page range for build oversight, and a monthly range for the brand guidance retainer at a three-month minimum. Two things move a quoted band before signature: a rush timeline, which adds 18% to both the low and high end of the band, and bundling a second service line into the same engagement, which applies an 8% discount to the combined total of both bands.

Payment for a signed engagement is invoiced in two installments unless the scope document states otherwise: half at signature, half on delivery of the agreed document. Nothing is billed automatically on a recurring basis except the brand guidance retainer, which is invoiced monthly for its three-month minimum term and stated as such before it begins. No card number is stored on this site.

A visitor may not scrape, resell or republish the text or photographs on this site, submit false contact details through the inquiry form, flood the chat widget with automated messages, or use anything published here to solicit Tufelan's own clients directly for a competing service. The two hidden fields on the inquiry form, named company and website, are not there for a real visitor to complete; a submission that fills them is treated as automated and discarded without a reply. Tufelan may block a visitor's access to this site where these terms are being broken.

Every photograph, every case-study sentence and the Tufelan wordmark and mark belong to Tufelan, or are published under a license that permits it. None of it may be copied into another brand's materials, portfolio or advertising without written permission. A client's own finished logo, name and identity system belong to the client once an engagement is paid in full; Tufelan does not retain rights over a client's finished brand once the invoice clears.

The content, structure and identity documents Tufelan delivers are meant to be built from, not merely admired, and they come with no guarantee of a ranking, a sales increase or any other business outcome, because no consultancy controls what a client's own developer builds from a document or how a market responds once it ships. Website Build Oversight is reviewed against milestones on a build Tufelan itself did not write, so the studio warrants only that its written review matches the document it was scoped against, not the finished code a third-party developer delivers. No certification, award or ranking guarantee is claimed anywhere on this site because none has been supplied. Beyond the specific promises in a signed scope document, everything published on tufelan.com is provided as is, without warranty of any kind, express or implied.

To the fullest extent the law of Texas allows, Tufelan's liability arising from any engagement is limited to the fees actually paid for that specific engagement, and Tufelan is not liable for lost profit, lost data, or any indirect or consequential loss arising from it. This limit does not remove any liability that Texas law does not permit a business to disclaim.

Tufelan may refuse or withdraw a person's access to this site or its chat widget where the acceptable-use clause above is broken, and may decline an inquiry or end a signed engagement early, with written notice, if a client asks the studio to take on work outside its stated scope, including building a website itself. Either side may otherwise end a signed engagement early under the specific terms of that engagement's own scope document; the figures for an early end live in that document, not on this page.

These terms are governed by the law of Texas, United States, without regard to its conflict-of-law rules, and a dispute arising from them is heard in the state or federal courts sitting in Austin, Travis County, Texas.

When Tufelan changes these terms, the effective date at the top of this page moves to the day of the change, and the revised text replaces this one at the same address, tufelan.com/terms.html. The studio does not keep a separate changelog; the page you are reading is always the current terms. A change made after a scope document is signed does not apply retroactively to that document.

Send a question about these terms, a signed scope document or an invoice to office@tufelan.com, or call +1 (499) 555-0889. Post reaches the studio at Tufelan, 93 Workshop Way, Apt 3, Austin, Texas 97250, United States.

A request to see, correct or delete what Tufelan holds about you goes to office@tufelan.com and is answered within 7 days. That covers what the inquiry form and the chat widget record about you directly: name, phone, email, address, the kind of inquiry, the message, the requested specification and the consent tick, plus what is captured automatically alongside it: the IP address, the browser's user-agent string, the referring URL, and the moment the form was rendered and the moment it was sent. California residents may exercise their rights under the CCPA and CPRA through this same address, and every other US state's own privacy law is honored the same way regardless of which state a request comes from. A visitor may also complain to their state Attorney General, and in California, to the California Privacy Protection Agency. The full account of what is collected, how long it is kept and who it is shared with, including advertising identifiers from Google Ads, Microsoft Advertising and Meta Ads, is set out on the privacy policy.